About

I’m Michelle Heeden King, web content manager, marketing and communications consultant, and founder of WebAbility. I have managed web sites and overseen marketing and development initiatives for a variety of companies and non-profit organizations since 1997.

My specialty is helping businesses with limited resources make the most of them, but I have helped companies with big budgets, too.

To learn more about my experience, please view my resume below.

Michelle Heeden King

Objective

To provide web content management; marketing and communications assistance; and writing, editing and proofreading services to companies, non-profit organizations and professionals. Available for full-time employment (permanent) or part-time (temporary or permanent) work.

Skills & Expertise

  • Web content management
  • Marketing
  • Social media, blogs, multimedia
  • Corporate communications
  • HTML
  • Writing for print and Web
  • Web site usability
  • Content management systems
  • Copy editing / proofreading
  • Internet/Intranet
  • Needs assessment
  • Information Architecture

Qualifications Summary

  • More than 20 years of experience in Journalism and mass
    communication, including marketing, corporate communications,
    Internet/intranet, and Web site management and development;
  • Expertise in e-marketing tools and strategies, including e-newsletters, blogs, multimedia, social media, pay-per-click campaigns, and web content optimization;
  • Specializes in helping businesses with limited resources make the most of them;
  • Excellent critical thinking and communication skills; ability to quickly assess and assimilate information from a variety of sources.

Professional Experience

Marketing and Communications

  • Assessed business needs and established more robust business processes to improve use of limited resources, facilitate internal communication, and encourage collaboration among offices and agencies;
  • Researched trends and recommended ways to better use new
    technologies to appeal to designated audiences;
  • Developed and managed Internet marketing plans, incorporating e-newsletters, blogs, multimedia, RSS feeds, pay-per-click and social media;
  • Created multiple real estate web sites targeting various audiences for lead generation;
  • Developed and implemented marketing campaigns for real estate businesses that incorporated web sites, blogs, multimedia, search engine optimization, pay-per-click campaigns, newsletters (electronic and print), social media, classified ads and direct mail;
  • Researched a wide variety of industry-specific topics and wrote news releases, electronic newsletters, Web site content and marketing materials for corporate, small business and non-profit clients.

Web Site Management & Development

  • Managed content for large corporate and non-profit Web sites;  prepared and deployed content from multiple departments and
    authors;
  • Assisted departments in identifying business needs and goals for their Web content and advised them in how to make best use of the Web
    to meet objectives;
  • Identified ways to automate business processes and directed the development of technology tools to make better use of staff  resources;
  • Established Web site standards and guidelines for authors and content managers; trained content managers in site management standards and procedures;
  • Managed Web site redesign projects; drove improvements to Web site features and content to facilitate a better user experience and increase value to clients.

Employment History

  • Web Content Manager & Marketing Consultant, WebAbility (self-employed), 1997 – present
  • Real Estate Broker, Keller Williams Realty Cary, 2007-2009
  • Free-lance Writer/Editor, Self-employed, 1990 – 1996
  • Assistant Editor, NC Catholic, Raleigh, NC, 1989 – 1990
  • Clinical Administration, UNC Hospitals, Chapel Hill, NC, 1987 – 1989

Education

  • Bachelor of Arts in Journalism, University of North Carolina at Chapel Hill, 1987
  • Web Site Design and Publishing (HTML), Wake Technical Community College, 1998
  • Introduction to Programming with Visual Basic 6.0, Wake Technical Community College, 2001
  • User Interface Engineering Roadshow, Web site usability conference, 2003
  • Covering the New Americans, seminar on serving Hispanic audiences in the media, UNC-Chapel Hill School of Journalism and Mass Communication, 2006
  • NC Real Estate Pre-licensing Course, 2007
  • NC Real Estate Post-licensing Courses, Contracts and Selected Topics, 2008
  • NC Real Estate Continuing Education Course, Real Estate Investing Fundamentals, 2008

References available upon request.